Harlequins: A Legacy of Growth and Branding Brilliance

The Harlequins, a name synonymous with rugby excellence, have woven a rich tapestry of success over the years, evolving into the dominant force they are today. Founded in 1866, the club has a storied history, marked by triumphs, challenges, and an unwavering commitment to the sport. From its early days at the old rugby ground to the present, Harlequins has not only maintained its legacy but has also embraced transformative growth.

The club's journey is a testament to resilience and dedication, culminating in their state-of-the-art stadium, a true marvel in modern sports architecture. As they transitioned from the historical grounds, our team had the distinct privilege of contributing to the brand identity of this new era. In August 2022, we collaborated with Harlequins to produce a striking visual impact that resonates not only with their players but also with the passionate fan base.

Our branding efforts extended beyond mere signage; they encapsulated the essence of the club's spirit. The large fabricated aluminium signs, adorned with the iconic black and white Harlequins logo, now stand as impressive sentinels, guiding fans into the heart of the sporting action. The meticulous attention to detail, from the high-gloss seal to the choice of materials, reflects not only our commitment to quality but also aligns seamlessly with Harlequins' pursuit of excellence on and off the field.

Inside the new stadium, a dynamic fusion of graphics greeted visitors. From digitally printed ACM panels to large freestanding totems, every element told a story – the story of a club that respects its heritage while embracing the future. The neon green gnome, a whimsical touch to the marketing suite, symbolises the vibrant and engaging atmosphere that defines Harlequins.

In conclusion, the collaboration with Harlequins in August 2022 was more than a branding project; it was a celebration of a club's journey. From the historic grounds to the cutting-edge stadium, we are proud to have played a role in shaping the visual identity of Harlequins. As they continue to dominate the rugby scene, our branding efforts stand as a testament to the club's legacy, reflecting the growth, passion, and unwavering commitment that define the Harlequins spirit.